TO: Board of Supervisors
FROM: Ryan J. Alsop, County Executive Officer
REPORT BY: Becky Craig, Assistant County Executive Officer
SUBJECT: Resolution of Intent to Renew the Napa Valley Tourism Improvement District and Related Actions
RECOMMENDATION
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Adopt a Resolution declaring Napa County's intention to renew the Napa Valley Tourism Improvement District for an additional ten years and fix the time and place of a public meeting and public hearing on the proposal; adopt a Resolution requesting that affected municipalities consent to the renewal; and receive a presentation from Visit Napa Valley. ($11,000,000 annual revenue; Napa Valley Tourism Improvement District; Budgeted; Mandatory)
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BACKGROUND
Napa County established the Napa Valley Tourism Improvement District ("NVTID" and "District") in 2010 for a five year-term (from 2010 to 2015) and renewed NVTID in 2014 for a ten-year term, from 2015 to 2025. The NVTID was formed under the provisions of the Property and Business Improvement District Law of 1994 (Streets and Highways Code Section 36600 et seq.) The NVTID is a business-based benefit assessment district that funds valley-wide marketing and sales as well as local jurisdictions' destination marketing efforts for Napa Valley lodging businesses who pay Transient Occupancy Taxes in both the incorporated cities and towns as well as the unincorporated areas.
Today's action will initiate the process to renew the 2% tourism assessment on applicable lodging activity for a ten-year term, beginning on June 16, 2025 and ending on June 15, 2035. As required by the Property and Business Improvement District Law of 1994, petitions have been received from lodging businesses paying in excess of 50% of the proposed assessments requesting the NVTID be renewed for an additional ten-year term. Visit Napa Valley and its consultant, Civitas, solicited and received the petitions. Report of the ballots received indicates more than 70% support (see Petition Results...
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