TO: Board of Supervisors
FROM: Ryan J. Alsop - Chief Executive Officer
REPORT BY: Holly Dawson - Deputy CEO - Chief Communications Officer
SUBJECT: Napa County Strategic Initiatives 2025-2030
RECOMMENDATION
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Adopt the County's proposed Five-Year Strategic Initiatives (2025-2030). (No Fiscal Impact)
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BACKGROUND
The 2025-2030 Strategic Initiatives establish a clear framework to guide decision-making and align County departments with the Board's priorities and the community's needs over the next five years. Each department will develop implementation plans to advance the goals set forth in the plan, and progress will be tracked through annual performance indicators and reflected in the County's budget process-ensuring accountability and integration into daily operations.
To ensure the plan reflects the values and priorities of Napa County residents, businesses, and employees, the County conducted an extensive and inclusive outreach process. J. Wallin Opinion Research administered a statistically valid bilingual survey between May 2 and June 23, 2025, interviewing 1,489 respondents. A survey of this size yields a margin of error of +/-2.5% at the 95th percentile confidence interval, providing a strong, data-driven foundation for the plan. Nearly 1,000 additional individuals participated in an open community survey, and 338 employees shared their perspectives, with some represented in the J. Wallin sample and the remainder through the open survey.
Outreach included bilingual advertising on local radio and buses, more than 2,500 postcards distributed countywide, a full-page ad in Napa Valley Marketplace, and widespread promotion through County media channels, local chambers, nonprofits, and community partners.
Based on this robust engagement, the plan identifies four strategic initiatives: Build Healthy, Connected Communities; Champion Environmental Sustainability and Resilience; Preserve Napa County's Agricultural Legacy; and Elevate County Service an...
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